Although it seems to have blown up all over social media, you may have missed the news that NARS have decided to sell in China, where the government requires cosmetics to be tested on animals.
This is a huge backstep for a company loved by many people looking for higher end cruelty free products.
While the news itself was enough to anger a lot of customers, the way they dealt with the backlash is easily one of the worst PR responses I’ve seen. I’ve embedded their full response from Instagram below, but here’s the TL;DR: we hear you’re angry about us testing on animals, but we don’t give a flying fudge because we want more dollar.
We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV
Needless to say, the comment section on this post is alive with incredibly angry, previously loyal, customers who are accusing the company of selling out, which is exactly what they are doing. This is a company trying to weasel their way out of a bad decision. Sure, it’s great that you are supporting alternatives to animal testing, but what’s the point if you’re then going to carry out animal testing? The only way to stop governments demanding animal testing is to not comply with their demands and keep your products out of their market. You’re not going to encourage them to change their mind by doing what they want.
You don’t get to be outraged by animal testing and then support it anyway; it’s like bombing for peace.
At this point, it seems fairly clear that NARS are not listening to their customers and are going to go ahead and sell in China. That being said, if you were previously a NARS fan, it might be worth emailing the company to let them know how unhappy you are and that you’re voting with your feet and taking your business elsewhere. If you’re interested in doing that, Cruelty Free Kitty has a great guide on what to say. I’ve given it a go, so let’s see what happens.
NARS are far from the only company who have decided to expand into the Chinese market, losing their cruelty free status. They are also far from the only company who claim not to like animal testing, who “support” alternatives, but test on animals anyway. Here are a handful of examples; you will find similar statements on pretty much every cosmetics company who tests on animals.
- Estee Lauder are “committed to the elimination of animal testing”, but test where required by law. Amazing commitment there.
- L’Oreal’s animal testing section on their website makes for a brilliant read: “L’Oréal does not test any its products or any of its ingredients on animals. Nevertheless, because our products are sold in China, L’Oréal still figures on the PETA list. In China, the health authorities still require and carry out animal testing for certain products.”
- MAC, who were previously cruelty free, “do not test on animals” but will do if a regulatory body demands it…
- Revlon’s statement is very confusing, as they claim they have not tested on animals since 1989 but then say “There are, however, a limited number of countries that have not yet adopted these alternative scientific methods. While Revlon complies with the requirements for safety in all of these countries”.
The wording of some companies policies is not always very clear, so the best way to make sure you’re supporting a cruelty free company is check the Leaping Bunny website.